1 Way to Increase AdSense CPC - Analyze Your Ad Placement

You can place ads right at the top of your page, in the middle, at the bottom as a footer on every page or anywhere else you want. Google usually offers you the highest paid ads it is prepared to give you to the first slot loaded. Are you aware of the loading order of each element on your blog or website page? If not, check your source code (Ctrl+U) or concern with your theme developer.

The first AdSense block that appears in the source file will be the first that Google finds. That block will usually be given the highest CPC adverts, with lower CPC ads being provided in those blocks loading later.

Split Testing of AdSense Ads

It will be worthwhile carrying out split testing to establish the best approach to increasing your AdSense CPC. Run a few days with only one ad block and a few days with two. Theoretically, your CPC should be better with just the one because that should be filled with higher-paying ads. Other split tests:

• A single header advert vs. a block of 4.
• A video ad vs. a text ad
• A single ad at the end of a post vs. a single ad at the beginning.
• Compare various placement locations
• Use channels (see next Tip)

If you find internal ads performing well in spite of you using a header ad, then that tells you that readers are going deeper into your blog before clicking on adverts. Many people will avoid clicking header ads because these take them away from the information they are seeking. Once they have read your blog post, they might be open to clicking on adverts.

In this case, one or two AdSense ads at the bottom of a page, or end of a post, might perform better than those at the beginning. Keeping in mind that Google will likely provide the highest CPC AdSense to the first ads published on your page, then you might make more by using just one ad block in a position where testing has indicated you are likely to get most clicks.

So how do you establish which ad blocks are performing best?